Sales and Distribution Management is the strategic approach to driving customer acquisition, retention, and growth. It involves facilitating or coordinating the movement of goods from the point of origin to where it’s needed and leveraging a combination of data, technology, and processes to ensure the timely delivery of products and services. Sales and Distribution Management focuses on the development and implementation of profitable strategies for sales, distribution channels, and overall supply chain management. It strives to maximize efficiency while minimizing costs in order to increase customer satisfaction and drive more business.