The Manufacturer’s Suggested List Price (MSLP) is a reference point used in procurement to determine the value of goods and services for a particular transaction. It is an estimate of the price at which a manufacturer or supplier typically recommends that their product be sold in the marketplace. MSLP provides suppliers and buyers with a benchmark for negotiating competitive prices in purchase agreements. As such, businesses can use MSLP as a pricing guide to ensure that they are receiving reasonable value when procuring goods and services from vendors.