oboloo Glossary

Growth Hacking

oboloo Glossary

Growth Hacking

Growth Hacking Definition

In the business world, growth hacking is a term used to describe a process of rapid experimentation across marketing, product development, sales, and other channels in order to identify the most efficient ways to grow a business.

A growth hacker is someone who is always looking for new and creative ways to grow a company. They are constantly testing and experimenting with different marketing strategies and tactics to see what works and what doesn’t.

The goal of growth hacking is to find the most efficient way to grow a company by acquisition and retention of users. This can be done through a variety of means such as virality, word-of-mouth, organic search, social media, etc.

There are a few key things that all growth hackers have in common: they’re data-driven, they’re always testing something new, they’re quick to implement changes, and they’re always thinking about growth.