Category Management Plan is an official business strategy used to optimize the performance of a company’s product categories. It is a process of analyzing and organizing the categories of products and services that a company offers in order to maximize the efficiency and profitability of the company. The goal of a Category Management Plan is to maximize the return on investment for the company by optimizing the product categories and managing the inventory. The plan is designed to help the company make better decisions about which products to focus on, which products to discontinue, and which products to introduce. It also helps the company to better understand the customer base and the competition. The plan also helps the company to identify opportunities for growth and expansion. A Category Management Plan is a valuable tool for any business that wants to maximize its performance and profitability.