Launching a new product is an exciting, yet challenging process. A comprehensive project plan is an essential tool for meeting those challenges head-on. It provides structure and focus to guide stakeholders through the tasks they need to complete in order to successfully launch the new product. At its core, a project plan should include key information such as: goals, timeline, budget, risk management, resources and deliverables. By developing a well-thought-out plan, businesses can ensure that their new product will be successful and profitable.