Data analytics is the science of exploring, analyzing and interpreting data with the goal of uncovering insights that can inform business decisions. By using their powers of observation, data analysts seek to answer “Who? What? Where? When? How? and Why?” questions, uncovering patterns and trends in data sets and deriving meaningful conclusions. Data analytics can reveal important relationships between variables, as well as identify correlations or clusters, which can then be used to facilitate better decision-making. Data analytics can also be used to build predictive models and forecasting tools, enabling businesses to proactively plan for the future.