A marketing proposal is a document that outlines the goals, strategies, and objectives of a marketing plan. It serves as a roadmap to help identify the best techniques for reaching your target audience and generating more leads. The proposal should be tailored to the specific needs of each client, taking into account their desired outcomes and any challenges they have in achieving them. By presenting a clear picture of how your organization can help them reach their goals, you can create a compelling argument for why your services are the best choice for their success.