Descriptive analytics is the process of taking data and transforming it into an easily understandable format that can be used to inform important business decisions. It uses techniques like visualization, reporting, and data mining to provide insights that help organizations take more effective actions. With descriptive analytics, you can gain a better understanding of customer behaviour, market trends, competitor strategies, user demographics, and more – enabling you to make better decisions and stay ahead of the competition. By using descriptive analytics, you can take your organization to the next level.