Direct Supply Chain Definition

A direct supply chain is a type of supply chain in which the company sells its products directly to the consumer, without going through any middlemen. This type of supply chain is often used by companies that sell products online or through a catalog.

The main advantage of a direct supply chain is that it allows the company to control the entire process, from manufacturing to distribution to customer service. This gives the company more control over quality and pricing, and can lead to higher profits.

The downside of a direct supply chain is that it can be more expensive and time-consuming to set up and manage than a traditional supply chain. Additionally, without middlemen, there is no one else to take care of customer service or returns if something goes wrong.